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The Last Mile

How B2B AI startups
get found and chosen.

Teardowns, analysis and playbooks on the last mile between a product that works and a buyer who signs. Every number links to its source.

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  • Teardowns

    How one AI company won its market, step by step, with the numbers.

  • Analysis

    What a shift in buyer behaviour means for how you get found.

  • Playbooks

    A tactic broken into steps a small team can run this quarter.

  • Teardown
  • Launches

How Lovable turned every launch into distribution

Lovable went from a rebrand in late 2024 to more than $600M in annualized revenue by September 2026. A teardown of the launch habit behind it, and what a B2B AI startup can borrow.

Pruthvi Anasune · 6 min readRead
  • Analysis
  • AI search

Your buyers ask ChatGPT before they ask your sales team

Shortlists now start in ChatGPT, Perplexity and Google’s AI answers. What the research says, and how a B2B AI startup makes sure it shows up in the answer.

Pruthvi Anasune · 6 min readRead
  • Playbook
  • Launches

The launch week playbook, from Supabase to your startup

Supabase has run launch weeks since 2021, and the format has spread across developer tools. How it works, what it produced, where it falls short, and a step-by-step version for a small B2B AI team.

Pruthvi Anasune · 6 min readRead
  • Teardown
  • Word of mouth

How Cursor grew on developer word of mouth

Cursor passed $100M in annual revenue in about a year and $1B before its third birthday, with almost no marketing. What made developers tell each other, and how a B2B AI startup can design for the same thing.

Pruthvi Anasune · 5 min readRead

Weekly notes on how B2B AI startups get found and chosen.

The Last Mile: one teardown, analysis or playbook every Tuesday. Free.