For an early B2B SaaS startup, the founder’s LinkedIn is usually the most trusted channel it has. I help founders build a presence that brings in the right buyers: clear point-of-view pillars, a weekly system that takes a short conversation instead of a blank page, and tracking that shows which posts lead to demos.
B2B buyers research quietly before they ever contact a vendor, and much of that research happens in their feeds. A founder who explains the problem well, week after week, becomes the person buyers think of when the budget opens up.
It also feeds every other channel. Founder posts give AI assistants and journalists something specific to quote, give sales a reason to follow up, and turn each product release into a story worth telling.
Three or four topics the founder can own, drawn from the positioning and the problems buyers bring to sales calls.
A short weekly conversation turned into drafts. I write from the founder’s own ideas, opinions and stories, and nothing goes out without their approval.
Posts planned around launches, customer stories, hiring and fundraising, so the account keeps going when the week gets busy.
A profile that explains what the company does and for whom, plus a clear next step for buyers who want to talk.
Profile visits, replies, inbound conversations and demo requests that mention LinkedIn, reviewed every month.
Usually a short weekly conversation to capture ideas, plus reviewing drafts. The writing and scheduling sit with me.
I draft from the founder’s own ideas, opinions and stories, and nothing goes out without their approval. The voice stays theirs.
Two to three times a week is enough for most B2B founders, as long as it keeps going. A steady rhythm beats a burst of posts that stops during a fundraise.
We add a “How did you hear about us?” field to demo forms, ask on first calls, and track replies and profile visits. Each month we look at which topics started real conversations.
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Decide who you sell to, what you say and where you show up, in a 90-day plan your founders can run.
Learn moreProduct launches
Plan and run launches, from a single release to a full launch week, so each one gives buyers a reason to look again.
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Get your product named when buyers ask ChatGPT, Perplexity and Google AI which tool to choose.
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