A go-to-market strategy decides who you sell to, what you say, where you show up and how you measure it. For AI startups the hard part is usually the first two: a product that can do many things needs a sharp answer to who it is for and what it replaces.
This hub collects my go-to-market writing: a template you can copy, a guide to hiring marketing help, and teardowns of AI companies whose go-to-market choices are worth studying.
A free, copyable go-to-market template for B2B SaaS and AI startups, with prompts for every section and a worked example.
Open the template GuideWhat each one does, what it costs, and which a SaaS startup should hire at seed, Series A and Series B.
Open the guideHow Lovable Turns Launches Into Growth
Lovable went from a rebrand in late 2024 to more than $600M in annualized revenue by September 2026. A teardown of the launch habit behind it, and what a B2B AI startup can borrow.
Pruthvi Anasune · 7 min readRead How Cursor Grew on Word of Mouth
Cursor passed $100M in annual revenue in about a year and $1B before its third birthday, with almost no marketing. What made developers tell each other, and how a B2B AI startup can design for the same thing.
Pruthvi Anasune · 8 min readRead Want help with this?
Positioning and go-to-market
Decide who you sell to, what you say and where you show up, in a 90-day plan your founders can run.
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