AI startups ship faster than buyers can keep track of, so launches do more work than they used to: each one is a reason for buyers to look again and a story for the team to tell.
These pieces break down how companies like Supabase and Lovable turned releases into distribution, and how a small B2B team can run its own version.
Steal Supabase’s Launch Week
Supabase has run launch weeks since 2021, and the format has spread across developer tools. How it works, what it produced, where it falls short, and a step-by-step version for a small B2B AI team.
Pruthvi Anasune · 8 min readRead How Lovable Turns Launches Into Growth
Lovable went from a rebrand in late 2024 to more than $600M in annualized revenue by September 2026. A teardown of the launch habit behind it, and what a B2B AI startup can borrow.
Pruthvi Anasune · 7 min readRead Want help with this?
Product launches
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