In the early years, the founder is usually a startup’s most trusted channel: on LinkedIn, in communities and in the product decisions that make customers recommend it.
These pieces look at how founder-led and word-of-mouth growth actually works, and what B2B founders can borrow from the companies that did it well.
How Cursor Grew on Word of Mouth
Cursor passed $100M in annual revenue in about a year and $1B before its third birthday, with almost no marketing. What made developers tell each other, and how a B2B AI startup can design for the same thing.
Pruthvi Anasune · 8 min readRead Want help with this?
Founder-led LinkedIn
A founder LinkedIn presence that brings in the right buyers, run as a weekly system that fits the founder’s real week.
The Last Mile: one teardown, analysis or playbook every Tuesday. Free.